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 NOw is the time..... The
technology exists. So why do so many businesses fall short when
it comes to launching e-business sites to satisfy consumer and
business needs? Why do web sites send customers to a 1-800 number
that can be accessed only during "normal" business hours?
In large part it is about attitude. Our inability to harness the
full power of the Internet has much less to do with the technology
itself than with the cultural and psychological barriers that
straitjacket our thinking about it. Net Attitude reveals the strategies,
and more important, the mind set, that will allow you and your
company to flourish in the age of a connected world. Drawing from
a wide range of examples from the worlds of business, technology,
politics, education, and popular culture, Net Attitude explores
the profound implications of adopting an Internet attitude and
how it will transform the thinking of you and your business.
“Net Attitude is a creative and
useful mix about Internet technology, every day living, and a
vision of the future. It covers the full spectrum of communications
and information in a highly pragmatic and very readable way. The
author’s recurring theme that attitude is the ultimate differentiator
between success and failure gives life to the technologies, ties
them together, and makes the book a must read.”
--James D. Robinson III, Former Chairman
and CEO, American Express Company
"John Patrick is one of the Web's most
respected pioneers and thinkers. In Net Attitude he offers every
business person a path to success on the Internet, and it all
begins with attitude."
--Lou Dobbs, Anchor and Editor,
CNN's Lou Dobbs MoneyLine
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